Boise, ID — Treasure Valley Coffee continues to thrive under the leadership of President Suzanne Boyer and Vice President Joel Myers, building on four decades of family values, innovation, and dedication to customers and associates.
Suzanne Boyer joined the company in 1999, following in the footsteps of her father and founder, Tom Boyer. Under his guidance, Treasure Valley Coffee earned recognition as Idaho’s Small Business of the Year in 2000 while operating with fewer than 50 employees. Since its founding in 1984, the company has transformed from a local office coffee service into a diversified business with coffee roasting, bottled water delivery, and in-house bottling.
Over her 25 years with the company, Suzanne has led eight strategic acquisitions—integrating four vending companies, two bottled water companies, and two office coffee service companies. She also made the pivotal decision to divest from the bottled water sector, sharpening the company’s focus on its core strengths in micro markets and vending. Today, Treasure Valley Coffee supplies private-label coffee and products to distributors and licensees across fourteen states.
“Treasure Valley Coffee has always been about more than products,” said Boyer. “It’s about serving people—our customers, our partners, and most importantly, our associates. That legacy of service is what my father built, and what we’re committed to carrying forward every day.”
A defining chapter came in 2018, when Treasure Valley Coffee became a Canteen franchise, shortly before the passing of Tom Boyer. Suzanne guided the company through this transition, leading it to record sales in 2019 and steady growth through the challenges of the global pandemic. Today, the company’s sales are at an all-time high, a testament to its resilience and people-first culture.
Supporting this vision is Joel Myers, Vice President, who leads operations and strategy with a focus on efficiency, technology integration, and data-driven performance. A third-generation member of the family business, Joel brings a strong background in supply chain, finance, and information systems, with prior roles at St. Luke’s Health System and Clearwater Analytics. He holds dual Bachelor of Science degrees in Accounting and Operations Management from the University of Idaho.
“Our future is about blending tradition with innovation,” said Myers. “We honor the values that built Treasure Valley Coffee while embracing the tools and technology that keep us competitive for our customers and strong for our associates.”
With record-setting sales and a leadership team deeply rooted in both tradition and progress, Treasure Valley Coffee remains committed to providing exceptional service, world-class coffee, and a thriving workplace for its associates.
Locations
We have route operations in all of Eastern Washington, Northern Idaho, and North Central Oregon. We also service Western Washington with routes based out of Tacoma and Renton.
Our Team
We are family owned and operated. Owners, employees, customers, and vendors are all treated like family. People are what make us. Ask our customers or our employees and they will tell you, Treasure Valley treats you like family.
Chris Roskelley
Chris joined his dad John in June 1998 10 months after John cashed in everything and started the business. Chris started running a route in Walla Walla 4 days after graduating from Utah State University with his MBA. He has worked in every aspect of the business, route management, full-time sales, warehouse management, service, bookkeeping, espresso training, roasting, graphic designing, sign making, etc.When Chris isn’t working he enjoys spending time in the outdoors. He has traveled the earth hunting and has a passion for introducing people to his outdoor experiences. Most weekends you can find him at “The Cabin” enjoying nature and spending time with his 2 daughters.
Paul Roskelley
Paul joined his dad and brother in July 1998. He was working for another large coffee distributor in Iowa when he decided to cash in everything and join the family in building the business. Paul has been in every aspect of the business and is now responsible for ensuring the quality and consistency of roasting the families blends, purchasing of green beans from around the world and equipment testing and purchasing.
Paul spends his time away from work with his family. He enjoys the outdoors and looks forward to his annual Alaska Fishing trip. He enjoys helping others with his time and knowledge. His daughter’s cheer and son’s sports keep him busy as well.
Debbie Roskelley
Married to Chris since 2002, she has seen the trials and successes of the company’s growth. She became full-time AR/AP in 2012. She has been an integral part of improving the company’s processes of billing and organizing a chaotic office.
Her off time is consumed with dealing with Chris and supporting her two daughters in the sporting, arts, outdoor, and other activities they are involved in.
Angel Roskelley
Married to Paul since 2002 she has witnessed the growing pains of the family business. She became full-time in the office in 2014. She is the company’s go to voice. She has the ability to calm any situation. She has taken over the important AR duties. If a customer calls about payment or a bill chances are they hear her voice.
She spends her off time shuttling her kids, volunteering at school, and watching her kids play sports.
